Now as my illustrious graphics-career-turned-satanic-heathen-telemarketer draws to a close, I'm going to put off my rage that the horse people give me and redirect some of that displeasure towards outside sales people, in defense of newspaper graphic artists around the world that have to put up with your shit every deadline day.
1). Get off our case about "style" What the fuck do you mean that's not what the customer wanted? YOUR shitty interpretation of the client's wants and needs are magnified by us trying to figure out all this shitty chicken scratch ad copy you turn in......30 minutes before dead line. We'd do a better job but then we want YOUR commission for being such wonderful linguists. Don't bitch when your _____ Jewelers ad comes back with cartoony stick people on it. Garbage in Garbage out.
2) Learn to take pictures. I don't give a shit if you're in a hurry, or if it's raining or an electromagnetic pulse fried your digital camera. It's your customer, your photos. What's that? It's 9pm, in a car dealership in a back lot of a black mustang? I don't fucking see a thing in this photo. Don't expect much. Move away from ropes, chains, sun glares or anything else that's in the way of your SLR or view finder. Objects do not magically disappear when you push the shutter button. And even Photoshop has it's limitations (namely our attitude towards you when you take 56 photo that are similarly fucked up)
3) Stop being such psychos on deadline days. Is that commish THAT important as having your clients' ads made to their liking.......correctly? They're YOUR customers, learn to work them a bit and get things straight.
4) Respect your GAs when they're in the office till midnight fixing your errors in ad copy, photos, and pulling a good idea out of our ass to make you look good for just one more day. You'd be surprised what can happen to your ad when you piss us off when you've gone home 7 hours earlier and now we're just an hour from press time. Ever wonder why we're so giggly 2 days later? Think about it.....
5) Proofred, profreed, profread, proofread. It's as simple as that. We have to just about retype Tolstoy novels each week for your car dealers, let alone fix your shitty photos to go with each car. We're going phuck something up. Find the errors before you place the blame you twit. There's no "I" in team so stop being such a pushy asshat and communicate with us.
6) GAs tend to be a fussy bunch. Get over it. That's just how it goes. We got our own styles and intrests that don't necessarily include the rest of mainstream 'merica. However with free lunches and more booze we can be surprisingly pliable. But don't make a habit of it......not the _____ anyway.
7) Don't give me this shit about how you had taken an art course in college and 15 years later you're a critic of our "work". You can't even draw stick figures in your sleep. YOU work for the CUSTOMER, not yourselves, remember? We really don't give a shit about your personal taste but we'll sure as hell make some fine ass groovy stuff for your clients. And they buy us lunch.
8) Deadlines are OUR deadlines, not your customers. Why do you keep forgetting that? We're the masters of time management, you could pick up the slack here people and become better client managers.
9) Learn a little something about color if you're going to be in advertising sales. And I'm not talking just about what's defined as "red". Learn your CMYK, and the difference between process and spot color. This way something you thought sould be "dark blue" doesn't come out "purple" when the presses are done. Communication is the key and don't get snotty about it. We're here for you salespeople. Really. Just quit being such petulant crybabies that make $90k a year. Oh yeah.....you've got a run in the heel of your nylons.
Sucker. Shit bitch I could tell you anything and you'd look.
I'm done. Horse people...........you're next.