10.19.2003

Short note today. Referring to the DNCL, or the Do Not Call List.....think you're safe? Hardly. Suuuuurrrrrrre we can't call your ass up if you're on it.

BUT.

We still can call you up to INVITE you to call us back cuz' we saw your classified ad in a competitors newspaper. Ahhhhhh what fun! Newsies stealing customers from each other via telemarketing. Don't fall for the hype people, we get paid to help you with your personal advertisments for Puppies for Sale, obscure car parts, adoption, and whatever bullshit you'd like to place today....Can I interest you into one of our other great priced packages?

A cute lil $7 ad wrapped up nicely in not just one, but 6 other newspapers now. And companies pay for studies on this crap why consumers have less disposable income. Here's a thought: they made a decision that they got suckered into. Pissed away $50 for a TV they're selling for $75. That's $25 that they get and $50 that the newspapers get when it's all said and done. And now their cable bill is due.

There's plenty of bias at newspapers. It's not hard to see it when you work for one. The "beliefs" of the company are usually bullshit from the publisher and the governing boards. Family papers? Yeah. Family newspaper politics are a worse hell to deal with than with competitors. Just got hired as some savvy ad exec with hopes of being publisher one day?? Enjoy! You'll never see the higher rungs unless you marry or get fucked by one of the fam. I suggest you kill that dream.

I'm going to create a term here: LOCKAD. LOCKAD. one more time so it's burned into your head: LOCKAD. Lock Ad is for the outside sales people, not just at family corporate run newsies but any company that has sales persons numbering in the hundreds, or thousands.

you are LOCKed into ADvertising. You're entire life revolves around selling peoplse souls for a price, looking good and that commish you get on each sale. You are fucking lost into dat money stream chief. You have studied every possible sales angle, taken all the sales courses over your career, and you still can't figure out why your customer isn't running full color ads this week even though they run a U-cut Christmas tree farm. Pay attention to the people assholes, not the money.

Reread that last sentence you prick (or bitch). Here is your answer: YOU'VE LOST TOUCH WITH REALITY in the name of getting paid. And getting paid heavily while under the thumb of someone else. No problems here with getting paid heavily but when you can't discern the difference from someone selling a $75 TV and someone with a $300,000 motorhome that fucking flies like something out of a Back To The Future episode, you're a drone. Yay for you.

I won't even start with the used car dealerships and our salespeople that have to deal with them. They've all turned for the worse. Hell I'm worried LESS nowadays about small shafty ignorant Elvis look-a-likes running a rock lot than I am some sales person at a high volume dealership with enought knowledge to fuck up your credit for years. Our sales people at the newspapers are assholes enough, and then they get to deal with your fucking marketing departments. Everybodys leeching off of everyone in some context or another.

I miss my graphics job. I really do. It paid shit but I had power the sales people never knew. Well, some of them. The rest I hit over the head with a fucking brick reminding them what can happen to your pricey high commish ad when you piss the artists off. Watch your advertising very closely people.

.Done.

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